theparisreview:

Sweden-based art designer Gustaf Lord has claimed to have created an interesting new typeface that highlights “the great demand for higher efficiency” in most all parts of the world.

Called “The Rational Alphabet”, it combines every two letters of the alphabet into one—cutting 26 letters of the alphabet into 13.

According to Lord, he said that his typeface will also save time, decrease paper usage and reduce the amount of ink and toner used—however, the downside is that his typeface is sometimes unreadable.

As Design Taxi asks, is the “Rational Alphabet” truly rational?

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    Oh my god this is brilliant.

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    There’s no W

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